The online store's profit increased several times over the year 2022
In December 2021, WEBTSL agency started to work with the PAESE cosmetics brand in Latvia.
At the time of the start, the store had already been operating for more than a year. During this time, the company had already twice applied to marketing agencies for help, but there were no results.
Also, it should also be noted that in the cosmetics market there is a very big competition and customers are used to buying products at big discounts.
- Stop spending budgets on ineffective and expensive advertising
- Launch targeted social media campaigns with powerful CTAs
- Focus on collaboration with makeup artists and increase social media activity.
- Testing and improving the sales funnel
The WEBTSL team developed a marketing strategy. The main points of the strategy were:
What have been done
- The WEBTSL team developed a marketing strategy. The main points of the strategy were:
- We updated the online store page and improved the UI/UX. The page loading speed increased, product pages became more informative, and navigation became more intuitive.
- We customized Google analytics, Facebook pixel API.
- We placed CTA banners which not only stimulated a purchase but also increased the average bill.
- Setting up email marketing. Handling of abandoned baskets and mailing notifications of new products and special offers.
- Setting up remarketing. Using email newsletter coupons and targeted advertising brought visitors back.
- Facebook and Instagram Ads
- Defined campaign objectives: We established campaign objectives, which included increasing PAESE brand awareness and driving traffic to their website: paesecosmetics.lv
- Identified the target audience: We utilized Facebook's powerful targeting capabilities to identify our client's target audience, including people interested in cosmetics, fashion, and beauty products.
- Created ad content: Our team crafted ad content that aligned with our client's campaign objectives and resonated with their target audience. We utilized a combination of image and video ad formats, and included compelling and engaging copy.
- Set up the ad campaign: In Facebook Ads Manager, we created new ad campaigns and set the budget, ad placement, and ad schedule.
- Monitored and optimized: We closely monitored the campaign's performance, tracking key metrics such as reach, engagement, and click-through rates. We optimized the campaign as needed, adjusting targeting, messaging, and ad content to maximize results.
- Scaled and iterated: As the campaign progressed, we collected more data and insights, which allowed us to scale the campaign to reach more people and refine the ad content to improve performance.
Overall, our Facebook ads campaign was a success, delivering strong results for our client. Through careful planning, creative content, and ongoing optimization, we were able to help PAESE brand achieve their campaign objectives and drive business growth.
