Strategy
Goal, economics, priority and the expected effect.
01 Analyze02 Design03 Implement04 Measure05 Scale
Marketing and business process optimization
Your business can work simpler.
We find unnecessary costs and manual processes. Then we implement solutions that save money every month.
WEBTSL / SYSTEM VIEWconnected
01Lead
02Handling
03Proposal
04Deal
05Repeat purchase
01Lower costs↑
02Higher profitability↑
03Less manual work↑
Why local optimization misses the system
Marketing, sales and operations are often improved separately. Money is lost between them.
01Website
Generates an enquiry
02Advertising
Brings traffic
03CRM
Handles the enquiry
04Reporting
Shows the result afterwards
WEBTSL connects the customer journey, team workflow and business economics into one system.
Where businesses lose money and time
Losses often come not from one major decision, but from processes that have remained unchanged for years.
- 01
The website does not generate enquiries
Slow loading, overloaded content and difficult navigation make customers leave before contacting the company.
OutcomeLost enquiries - 02
Enquiries are handled too slowly
Manual information gathering delays the response. The proposal arrives after the customer has decided.
OutcomeThe customer chooses a competitor - 03
Too much manual work
The team spends hours on recurring operations that could be automated or significantly accelerated.
OutcomeHigher operating costs - 04
No unified view of the business
Data is scattered across systems, while current reporting requires complex manual work.
OutcomeSlow management decisions - 05
Development is continually postponed
Automation seems expensive and complex, so outdated processes continue to limit growth.
OutcomeMissed opportunities
The WEBTSL operating system
We do not optimize one metric. We improve the whole path to profit.
01Diagnosis
Find the constraint+
We map the customer journey, costs and workflow to identify the priority with the strongest economic effect.
02Marketing
Create demand+
We improve acquisition channels, funnels and repeat sales in line with unit economics.
03Automation
Remove friction+
We connect services and reduce recurring manual work, delays and errors.
04AI tools
Support decisions+
We build practical tools for analysis, content and team decisions.
A systemic approach to every task
Results depend on the problem. The approach stays connected.
Business problem: advertising, orders and reporting existed separately, so decisions required manual reconciliation.
Fragmented data and manual handoffs
What is connected: acquisition, order handling, reporting and business metrics.
Confirmed metrics are published only with a defined period, context and calculation method.
Explore caseBEFOREFragmented data and manual handoffs
AFTEROne connected flow for demand, handling and decisions
WEBTSL TEAM PHOTO
Replace with a real group photograph before launch
The WEBTSL team
We understand both marketing and business economics
For 10 years, the WEBTSL team has developed e-commerce and SaaS projects as well as physical retail locations. We understand how marketing decisions affect sales, margin, team workload, operating costs and final profit.
That is why we evaluate the whole process: from customer acquisition and order handling to repeat purchase, operating cost and the real payback of an implemented solution.
01
10 years of practical experience
Building projects, not only advising from the outside.
02
E-commerce, SaaS and physical retail
Understanding different business models and connected processes.
03
Real unit economics
CAC, LTV, margin, operating cost, team time and payback.
After the project
The solution stays with you
A working tool
The configured solution operates inside your company’s processes.
Documentation
You receive instructions, diagrams and operating rules.
Measurable impact
The outcome can be checked against agreed indicators.
Show us the process that takes money or time.
We will assess where the loss occurs and which solution can create the greatest effect.
Discuss a challenge